I blend artistry and strategy and create brands that tell your story, spark connection, and captivate audiences.

Hello! I’m Lauren Nikol, a designer and strategist with a passion for crafting brands that captivate and create lasting connections. Through creative strategy, inspired design, and seamless operations, I help women-centered brands in beauty, wellness, and lifestyle reach new heights.

Imagine this: a cohesive brand that sparks instant recognition and curiosity, tells your story and truly resonates with your audience. That’s what happens when we work together. We’ll create a magnetic brand that attracts clients, achieves your goals, and leaves a lasting impact.

The Art of Brand Storytelling

I’m here to bring your brand vision to life in a way that captivates, inspires, and feels true to you. I believe in deeply understanding my clients' goals, needs, and even the fears that come with putting your brand out there. My work is about more than visuals—it's about crafting a story that resonates with your audience, creating images and experiences that capture your unique voice. From concept to execution, I’m dedicated to bringing together strategy and creativity to make sure your brand’s story is unforgettable.

What Clients Are Saying

  • Lauren has an incredible gift for seeing the heart of my business. She took time to truly understand my vision, helping me clarify not only the look but also the feeling I wanted to convey. I felt supported and understood at every stage. I’m beyond grateful! I would recommend her to anyone who is looking to take their business to another level.

    Keyaira Berry
    Master Stylist / Educator

  • "Lauren is pure creative magic! She took my ideas and brought them to life in ways I never dreamed of. From our very first conversation, I knew I was in great hands—she’s not only incredibly talented but also listens deeply, so every part of my brand feels authentic. Her vision and dedication have been a game-changer for my business!"

    Nicole Williams
    Blossyra CEO

  • “Lauren isn’t just a designer; she’s a storyteller who knows how to bring your brand’s personality to light making it feel true and meaningful. She guided me through the process with expertise and care, and by the end, I had something that was more than just beautiful—it was impactful. I feel proud and confident about my brand"

    Angela Beumer
    Business Coach

  • "Working with Lauren was like having a partner who understood my vision even better than I did. She didn’t just design a brand; she created an experience that brings my business to life. Lauren took my ideas and worries and turned them into something that felt both beautiful and true to me. I can't wait to start on my next project with her at the lead."

    Anaya Verma
    Therapist